Bir Jdid City: From "Saint Hubert" to the Link Between Casablanca and El Jadida

Discover the history of Bir Jdid city, founded in 1926 by a French investor. Learn about its strategic location on National Road 1, and how it forms a vital link between the economic capital and the capital of Doukkala.

Bir Jdid is one of the Moroccan cities that carries a unique history blending the colonial era with modern urban development. This city was not born by chance; it was officially founded in 1926 at the request of a French investor, and in its early days, it carried the name "Saint Hubert," before regaining its identity and becoming known by its current name.

An Unparalleled Geographical Location Bir Jdid enjoys an exceptional geostrategic location that makes it an indispensable crossing point. It is firmly positioned on National Road 1, linking two of Morocco's most important hubs: it is only 45 kilometers south of the economic capital, Casablanca, and 50 kilometers north of El Jadida. This positioning makes it a pivotal city benefiting from the commercial and tourist mobility between the two cities.

A History Waiting to Be Told Despite nearly a century passing since its foundation, the city still retains some features of its beginnings, standing as a witness to the demographic and social development experienced by the region stretching along the coastal strip.